About us


I’m Willemijn, a Dutchie living in Cape Town (since 2010) and mama to 3 littles. This is us here! 
A little about me: I love to run, to travel, and to go on little adventures with my kids.

I am passionate about natural toys and activities that promote open-ended play and inspire children to connect with nature.

With Create Your Day I try to create timeless products – together with our incredible local craftsmen and creatives – that bring children back to the basics, away from technology. Products that promote creativity, imagination and learning through play: Explore. Play. Create.

As sustainability is very important to me, I’ll always strive to source the most eco-friendly solution for our products and packaging.

Thank you for being here and walking this journey alongside me, it really means a lot!

And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Roald Dahl